The Fly Speaks
This project is promoting Vista Sans and Vista Slab by the type foundry Emigre. Everyday we encounter both sin and virtue through our own personal experiences. As we continue to evolve, these experiences can influence the balance between both sin and virtue; transforming our thoughts and ourselves. To represent vista’s transformation through time and influence and to embody its humanistic characteristics, the concept of this project is to explore a person’s life events through sin and virtue and it is inspired by the journal entries of a person’s life events. It depicts vista’s diversity through weight and size, drawing its inspiration from the subject and emotion of the entries.