Momentum

A brand that is feminine, inviting, and has a motivating atmosphere for females who need more excitement and style in their at-home fitness equipment. Momentum’s design caters to specifically to females. The corners are made to emulate the slim, attractive curves of a fit woman. The colors are sophisticated, yet fun. The typeface is used for a modern, friendly, classy feel. Black and white images were used to create the dynamic effect of the color of the product shown. Bright lines are overlayed many of the images of women to show how effective and fun the product is. design team Christine Santana, Donna Roggi, Melissa Davidson, & Brian Baclig